Taylor Swift has officially joined the elite ranks of the richest people in the world and is now a billionaire, per Bloomberg. Technically, her net worth is sitting at $1.1 billion.
According to the outlet, the reason for Swift’s newly minted billionaire status is largely due to the Eras Tour, which Bloomberg says “generated as much money as the economies of small countries,” not to mention the Eras Tour concert movie.
Earnings from touring, music sales, and streaming, plus real estate and her song catalog make up the bulk of the Grammy winner’s fortune. But to get into the details, Bloomberg says her catalog is worth $400 million (from music released since 2019), she’s made $370 million in ticket sales and merch, $120 million in streaming, has $110 million tied up in real estate, and has made $80 million in music royalties. The Eras Tour alone earned $225 million in ticket sales and merch—and the pop star’s not even halfway through yet.
Meanwhile, the Taylor Swift: The Eras Tour concert film broke AMC records on the first day tickets were available, bringing in a reported $26 million. In total, it earned $100 million in advance global ticket sales, and Variety reported that Swift and her team have pocketed $60 million of that.
As marketing executive Stacy Jones put it to Bloomberg, “Every endorsement, partnership, and business move she makes is part of a broader, meticulously-constructed plan. It’s not just impressive, it’s masterful.”
Mehera Bonner is a celebrity and entertainment news writer who enjoys Bravo and Antiques Roadshow with equal enthusiasm, She was previously entertainment editor at Marie Claire and has covered pop culture for over a decade.
