Rhode By Hailey Bieber: These Beauty Essentials Have Transformed Our Beauty Team’s Skin
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Entrepreneur, philanthropist, and model Hailey Bieber has joined the coveted three-comma club. Her beauty line, Rhode Skin, was recently acquired by E.L.F. Beauty in an eye-watering $1 billion deal, where $800 million is given in stock and cash, with another $200 million dependent on growth, according to NBC News. “They’ve gone from zero to $212 million of net sales in three years, direct to consumer only, with only ten products. She’s an absolute disruptor,” E.L.F. Beauty CEO Tarang Amin told CNN News Central anchor Kate Bolduan.
Rhode Skin, named after Bieber’s middle name, is currently a direct-to-consumer site. However, in the fall, the company will expand its reach with launches at Sephoras across America and the United Kingdom. With Rhode’s third anniversary taking place later this month, I’m opening up my medicine cabinet to share my honest opinion on Bieber’s beauty brand. The TLDR: As a beauty editor who has tried hundreds of skincare products over eight years in the game, Rhode Skin by Hailey Bieber has quickly become one of my go-to lines for major skin hydration and a healthy, luminous finish. Ahead are my go-to recommendations also beloved by our award-winning beauty director Brian Underwood.


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