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Rhode By Hailey Bieber: These Beauty Essentials Have Transformed Our Beauty Team’s Skin

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Entrepreneur, philanthropist, and model Hailey Bieber has joined the coveted three-comma club. Her beauty line, Rhode Skin, was recently acquired by E.L.F. Beauty in an eye-watering $1 billion deal, where $800 million is given in stock and cash, with another $200 million dependent on growth, according to NBC News. “They’ve gone from zero to $212 million of net sales in three years, direct to consumer only, with only ten products. She’s an absolute disruptor,” E.L.F. Beauty CEO Tarang Amin told CNN News Central anchor Kate Bolduan.

Rhode Skin, named after Bieber’s middle name, is currently a direct-to-consumer site. However, in the fall, the company will expand its reach with launches at Sephoras across America and the United Kingdom. With Rhode’s third anniversary taking place later this month, I’m opening up my medicine cabinet to share my honest opinion on Bieber’s beauty brand. The TLDR: As a beauty editor who has tried hundreds of skincare products over eight years in the game, Rhode Skin by Hailey Bieber has quickly become one of my go-to lines for major skin hydration and a healthy, luminous finish. Ahead are my go-to recommendations also beloved by our award-winning beauty director Brian Underwood.

Safe For Sensitive Skin

Rhode Pineapple Refresh

Pineapple Refresh

The first step in your Rhode routine is using this sensitive skin-friendly face wash that earned major snaps from Underwood. “No matter what anyone tells me—I need a cleanser that foams. It's probably just a mental thing (who am I kidding—it IS just a mental thing), but I need to feel some bubbles to feel clean,” he says. “That’s what's so great about this wash—it foams up without stripping skin. I also love that it contains gentle exfoliating ingredients like pineapple enzymes and polyglutamic acid to leave skin refined but not irritated.”

You only need a dime-sized amount or less of pineapple refresh to remove impurities, dirt, sunscreen, and even makeup. If you’re sporting waterproof makeup or a full face beat, use an oil-based cleanser, then use pineapple refresh.

The Hero Product

Rhode Glazing Milk

Glazing Milk

Glazing milk is the Tiktok viral sensation that helped put rhode skin on the map, earning the brand cult status, says Underwood. “There’s really nothing else like it: This essence-toner with a lightweight milky texture is a dream for dehydrated, irritated skin,” he says. Underwood is not a huge fan of thick, rich creams, but his skin still needs some hydration—and glazing milk delivers moisture in spades. “That’s why this ceramide- and mineral-rich product is a go-to for me. It moisturizes without leaving skin feeling sticky. I'm obsessed.”

After cleansing, apply this glow-enhancing essence to your skin before moving on to your favorite rhode moisturizer, face sunscreen, and complexion products.

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Lightweight Moisturizer

Rhode Peptide Glazing Fluid

Peptide Glazing Fluid

While the glazing milk is undoubtedly that girl, I prefer the gel serum texture and super fast absorption of the peptide glazing fluid. As its name suggests, peptide glazing fluid is chock full of peptides, an ingredient lauded for its ability to boost collagen production and elasticity for an anti-aging effect. There’s also a trifecta of brightening niacinamide, hydrating hyaluronic acid, and skin softening marula oil. The lightweight formula instantly delivers a natural, lit from within glow that I normally can only achieve with a pricey luminous makeup primer. peptide glazing fluid also comes in clutch with transforming my full coverage foundations into skin tints.

Deep Overnight Hydration

Rhode Barrier Butter

Barrier Butter

Barrier butter has normal, dry, and mature skin types that could use some extra TLC covered. An intensely hydrating blend of hyaluronic acid and moisture-attracting polyglutamic acid ensure my thirsty skin remains quenched overnight. There’s also murumuru butter to help minimize transepidermal water loss and ceramides to help protect my delicate skin barrier.

A favorite of supermodel Claudia Schiffer, this fragrance-free balm melts into skin for instant nourishment and a healthy-looking glow. I like slathering on this face cream in the winter when my skin is temperamental from the combination of my prescription retinoid cream, harsh cold weather, and a cranked up radiator. Since it’s non-comedogenic and safe for those with eczema-prone skin like mine, I don’t have to worry about this face cream clogging my pores that lead to pimples or irritating my reactive skin.

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Great for Travel

Rhode The Rhode Kit

The Rhode Kit

If all of these skincare products sound enticing, you can opt for this rhode kit that includes one of everything. It even comes with a cute gray puffy clutch featuring a zipper closure that provides extra cushioning for upcoming summer getaways. You can also reuse the clutch to stash other beauty goodies, like your go-to rhode pocket blush, lip liner, peptide lip treatment, or peptide lip tint.

For Softer, Plumper-Looking Lips

Rhode Peptide Lip Tint

Peptide Lip Tint

At rhode, lip care is part of the skincare routine—and my pout couldn’t be happier. This was the very first product that converted me into a rhode enthusiast. It packs all of the same nourishing benefits of the Women’s Health Beauty Award-winning lip treatment, but with five stunning shades to choose from. My go-to shade is espresso, a rich brown that looks stunning on its own or paired with a brown liner. I also love layering it over my signature Pillow Talk lipstick for a nudey-pink lip.

Most lip glosses and balms leave behind a sticky feel or oily finish, but not rhode. Shea butter delivers essential fatty acids like nourishing vitamin E to my pout, while peptides help minimize the look of fine lines which creates the illusion of plumper lips. Babassu further boosts hydration, while cupuacu, a Brazilian fruit that is an excellent emollient to help surge my lips with some much-needed moisture. Together, these ingredients have completely replaced my need for a heavy overnight lip mask.

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