- Bad Bunny and the NFL just launched a merch line ahead of the Super Bowl.
- The new line, called “The Concha Collection,” features Concho, the Puerto Rican frog, who made his debut in the artist’s 2025 short film.
- The collection includes hoodies, hats, T-shirts, and plushies for each team.
It’s quite easy to be a Bad Bunny fan these days. His music is objectively great (which is what landed him the spot as the Super Bowl LX halftime performer), and his SNL kits are always enjoyable, too. What I’m also intrigued by is his exceptional style, which then excites me about his NFL merch line that just dropped.
The Puerto Rican superstar has a limited-edition merch rotation called “The Fans/Concho Collection,” a collaboration with the artist himself, Ceremony of Roses, and the NFL. Launched just last Saturday, January 24, the line features hoodies and T-shirts representing your team of choice (all 32 teams are included).
The hoodies and tees show Bad Bunny’s famous frog character, Concho, in a full uniform above your team name of choice on the front. On the back shows the actual team’s mascot, followed by a “Bad Bunny 2026” logo on the sleeve.
Oh, and if you loved the Labubu trend earlier in 2025, you’ll be pleased to know the singer also has plushies of Concho in a similar size. You can get the toad in whatever uniform you’d like, and hang it from a bag or your pants just like a Labubu.
Anyone wanting to know who Concho is and why he’s so prevalent in Bad Bunny’s new line should make themselves familiar with the singer’s 2025 short film. He released the 13-minute clip alongside his album, DeBÍ TiRAR MáS FOToS. The star of the film was Concho, aka the Puerto Rican frog, and he has become the symbol and mascot for Bad Bunny during this era.
The best part of this new merch line is that there is more to come. A second collection, called “Super Tazón,” will follow his Halftime Show performance on February 8.
Both collections can be ordered online at NFLShop.com, Fanatics.com, NewEraCap.com, and elsupertazon.com. Some items will also be sold at the NFL Shop at the Super Bowl Experience in San Francisco’s Moscone Center starting Feb. 3.
Check Out Bad Bunny’s NFL Merch
NFL Bad Bunny Concho Hoodie
NFL Bad Bunny Concho T-Shirt
NFL Bad Bunny Concho Hat
