Hey BeyHive, in case you didn’t know already, a new Beyoncé campaign has just arrived. The pop star partnered with Levi’s to promote the brand’s iconic shorts ahead of summer, with both a denim photoshoot look and a matching campaign video. With already 14 million views and counting, the video takes place in a roadside diner featuring her and Post Malone’s song collaboration, “Levii’s Jeans.” She paired the outfit with a matte makeup look, a traditional red paisley bandana, denim heels (yes, truly legendary), and a fitted, button-down white tank top.
Specifically, Beyoncé wore Levi’s 501 Original Fit High Rise Women’s Shorts and the Iconic Western Denim Shirt, which is currently on sale for just $40, in the advertisement. This is the third chapter of Levi’s “Reiimagine” campaign with the singer, as the first two chapters were named Laundrette and Pool Hall and debuted in 2024. According to the company’s press release, this latest edition is cited as Refrigerator, inspired by Levi’s 1988 refrigerator commercial.
In the video, the Renaissance singer even sported the now-trending ‘wet hair’ look repping her blonde locks, which she started dying in the early 2000s. Cowboy Carter is Beyoncé’s eighth studio album, with no.1 songs like “Texas Hold ’Em,” dubbing the singer in her country era. It ignited midwestern fashion from denim to cowboy boots (and yes, we do remember *that* iconic white cowboy hat she wore at the Grammys).
Fans are beyond excited about the new photo drop, with one commenter writing under Beyoncé’s post that the “dress code for the Cowboy Carter tour is jeans.” In case you want to take the award-winner’s look beyond the concert, though, we picked out 10 of our favorite Levi’s offerings, both country-inspired and classic. Shop the staple pieces now, with some styles up to 30 percent off. Get ’em, cowgirls!
