Beyoncé has teamed up with Amazon Music for an exclusive release of Renaissance Tour merchandise, and I want one of everything, please and thank you, Jeff Bezos.
The partnership, titled Drop 1.0, is a five-piece collection of cozy apparel, plus a stunning poster sold via BeyoncĂ©âs official Amazon store. This collection is inspired by her chart-topping seventh studio album âRenaissance,â and her subsequent world tour.
Each garment is made in America and created with 100% cotton for a comfy feel. The line embraces a dreamy pop feel with the majority of the all-black garments featuring Beyoncé clad in a silver-tone ensemble and cowboy hat sitting on an equally stylish matching horse.
With prices starting at just $20 for the one-of-a-kind poster, members of the Beyhive, the collective name of her most loyal fans, can treat themselves to some much-deserved stylish merch without breaking the bank. Consider these new releases the music-inspired gift for anyone lucky enough to score Beyoncé tickets, or, at the very least, a consolation prize for everyone else.
Beyoncé Renaissance Amazon Tour Merch
Social Media Memes
The Beyhive is a clever bunch â and of course, they took to social media to share the joy of purchasing new Renaissance tour merch at a relatively accessible price point. "This is really cute! I think it's really affordable and just wanted to let you guys know if you haven't seen it," says one TikToker.
The Twitterverse also joked that Amazon founder Jeff Bezos is a member of the Beyhive and will proudly be rocking the Drop 1.0. (Because, same!)
Renaissance Merch and Tour Facts
Billboard reports the partnership has already broken the Amazon Music record for first-day merch sales from an artist collaboration.
And to the surprise of no one, Beyoncé's Renaissance World Tour has also been a massive financial success since kicking off on 5/10 at the Friends Arena in Sweden. According to a recent Billboard report, the international leg of the Renaissance World Tour has sold 1 million tickets across 21 shows, earning Queen Bey a cool $154 million. The publication adds just the first nine shows of the tour made Beyoncé the top-grossing touring act of May. #casual
What's Next for Beyoncé?
Most recently, Beyoncé was spotted sitting front row with Jay-Z and Zendaya at the Louis Vuitton men's fashion show in Paris. The runway show marks Pharrell's debut as the creative director of the storied fashion French house.
With the North American leg of her Renaissance World Tour kicking off in Philadelphia on 7/12, we can't wait to see how the Beyhive will style pieces from the Drop 1.0 collection. And given that its name is Drop 1.0, we're hoping there will be many new stylish releases in the future, perhaps launching after her hometown Houston shows or after wrapping her extensive tour on 9/27 in New Orleans.
