JoJo Siwa

JoJo Siwa Biography

Social Media Personality, Dancer, Singer (2003–)
JoJo Siwa is an American singer, dancer and YouTube personality who's famous for donning big bows in her hair and for her hit singles 'Boomerang' and 'Hold the Drama.'

Who Is JoJo Siwa?

Born in 2003, Nebraska-native JoJo Siwa first became famous by appearing as a reality TV star on Lifetime's Dance Moms and Abby's Ultimate Dance Competition. But JoJo quickly found a second act, becoming a huge social media celebrity, thanks to her YouTube channel, JoJo Siwa Vlogs, in which she boasts over 2.6 million subscribers. Known for wearing bright, big bows and colorful pony tails, JoJo is a trifecta of talent — dancing, acting and singing — which she skillfully demonstrates in her music videos, which promote her hit singles "Boomerang," "Kid in a Candy Store" and "Hold the Drama." JoJo has been able to further capitalize on her fame through merchandising deals and a contract with Nickelodeon. 

JoJo Siwa Photo

JoJo Siwa films a TV special with Music Choice at IT'SUGAR on April 9, 2018 in New York City. 


'Boomerang,' 'Kid in a Candy Store'

One of JoJo's earliest hits was the 2016 single "Boomerang," in which she sings about cyberbullying and the courage to move beyond the negativity. She followed up the next summer with a lighter and much sweeter subject, the confectionary treat "Kid in a Candy Store." The song and accompanying music video were so popular that a JoJo 'Kid in a Candy Store' singing doll soon followed. 

'Hold the Drama'

Just a few months later, the candy queen turned up the beat with "Hold the Drama," another don't-listen-to-the-haters and live-your-best-life pop track, filled with sparkle, fun dance numbers and her signature big, bright bows.


So where did JoJo's love of bows come from? In a video interview, the social media celebrity admitted she's been obsessed with them since pre-school, and as she's gotten older, they've just gotten bigger and bigger. She also added that for her, bows symbolize "power, confidence, believing-ness."

Naturally, JoJo has transformed her bow obsession to a business and has launched her own line. Her bows have become so popular among young school girls that it's reportedly become a source of disruption in the classroom and has inspired competitors to issue similar and less expensive versions.


As of July 2018, JoJo's YouTube channel, JoJo Siwa Vlogs, boast over 2.6 million subscribers. Her channel allows her fans (aka Siwanatorz) to follow her everyday life, where she posts everything from letting a two-year-old cut her hair to creating a slime factory at home using arts and crafts.

JoJo is said to be the sole creative force behind her videos, with her mom, who serves as her manager, assisting by way of driving her around town to pick up supplies.

“It’s really fun for me,” JoJo told USA TODAY about creating her vlogs. “It’s like my version of going to the park.”

Along with her YouTube subscribers, JoJo also has a huge Instagram following of over 7 million fans.

Other Ventures

In addition to her bow line, singing dolls and Nickelodeon deal, JoJo has also launched books, as well as lifestyle merchandise through JC Penny.

Early Life & Career

Jojo Siwa was born Joelle Joanie Siwa on May 19, 2003 in Omaha, Nebraska to Tom, a chiropractor, and Jessalyn, a dance instructor. JoJo has an older brother named Jayden. 

The family currently lives in Los Angeles, California.

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