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Steve Jobs co-founded Apple Computers with Steve Wozniak. Under Job's guidance, the company pioneered a series of revolutionary technologies, including the iPhone and iPad.
Steve Jobs - Mini Biography (3:39)
Steve Jobs - Innovation (3:08)
Steve Jobs - Leadership (2:47)
Steve Jobs met Steve Wozniak while in high school and in 1976, they started Apple Computers. Jobs oversaw the development of revolutionary products like the iPhone and iPad.
Biographer Walter Isaacson, author of "Steve Jobs," talks about what was most important to Steve Jobs while developing his products--simplicity. Video courtesy of Simon & Schuster © 2012.
Biographer Walter Isaacson, author of "Steve Jobs," describes Steve Jobs' passion and dedication to a product and how that affected his management style. Video courtesy of Simon & Schuster © 2012.
Biographer Walter Isaacson, author of "Steve Jobs," discusses Steve Jobs' appreciation of both the liberal arts and science, as well as his demanding leadership style. Video courtesy of Simon & Schuster © 2012.
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Several months later he left Atari to find spiritual enlightenment in India, traveling the continent and experimenting with psychedelic drugs. In 1976, when Jobs was just 21, he and Wozniak started Apple Computers. The duo started in the Jobs family garage,
and funded their entrepreneurial venture after Jobs sold his Volkswagen bus and Wozniak sold his beloved scientific calculator.
Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing the technology and making the machines smaller, cheaper, intuitive and accessible to everyday consumers. Wozniak conceived a series of user-friendly personal computers, and—with Jobs in charge of marketing—Apple initially marketed the computers for $666.66 each, and the Apple I earned the corporation around $774,000. Three years after the release of Apple's second model, the Apple II, the company's sales increased by 700 percent, to $139 million. In 1980, Apple Computer became a publicly traded company, with a market value of $1.2 billion on its very first day of trading. Jobs looked to marketing expert John Scully of Pepsi-Cola to help fill the role of Apple's president.
However, the next several products from Apple suffered significant design flaws resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple sales, and Apple had to compete with an IBM/PC dominated business world. In 1984, Apple released the Macintosh, marketing the computer as a piece of a counter culture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM's PCs, the Macintosh was still not IBM compatible. Scully believed Jobs was hurting Apple, and executives began to phase him out.
In 1985, Jobs resigned as Apple's CEO to begin a new hardware and software company called NeXT, Inc. The following year Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs initially invested $50 million of his own money into the company. Pixar Studios went on to produce wildly popular animation films such as Toy Story, Finding Nemo and The Incredibles. Pixar's films have netted $4 billion. The studio merged with Walt Disney in 2006, making Steve Jobs Disney's largest shareholder.
Despite Pixar's success, NeXT, Inc. floundered in its attempts to sell its specialized operating system to mainstream America. Apple eventually bought the company in 1997 for $429 million. That same year, Jobs returned to his post as Apple's CEO.
Much like Steve Jobs instigated Apple's success in the 1970s, he is credited with revitalizing the company in the 1990s. With a new management team, altered stock options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products such as the iMac, effective branding campaigns, and stylish designs caught the attention of consumers once again.
In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare but operable form of pancreatic cancer.
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