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Madam C.J. Walker was the first American woman to become a self-made millionaire. Her business was worth more than $1 million at the time of her death.
Madam C.J. Walker’s great-great granddaughter and biographer A’lelia Bundles speaks about how Madam Walker became a powerful entrepreneur in a male-dominated business world and her passion for training other women to become successful too.
Although Madam C.J. Walker was best known for her successful hair care business, she was also a passionate activist who used her power to raise political consciousness.
Madam C.J. Walker's great-great granddaughter and biographer A'Lelia Bundles speaks about Madam Walker's journey from a bleak childhood to becoming the first female self-made millionaire.
From her rough beginnings as an orphan, Madam CJ Walker went on to corner the market as an entrepreneur in black women's hair care and became the first self-made female millionaire.
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Madam C.J. Walker was born Sarah Breedlove on December 23, 1867, near Delta, Louisiana. After suffering from a scalp ailment that resulted in her own hair loss,
"I want the great masses of my people to take a greater pride in their personal appearance and to give their hair proper attention."
"There would be no hair growing business today had I not started it."
"You might say that I was the first and caused others to awaken to the sense of their duty in helping deserving causes for the benefit of the race."
"I am a woman who came from the cotton fields of the South. From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations."
"This is the greatest country under the sun. But we must not let our love of country, our patriotic loyalty cause us to abate one whit in our protest against wrong and injustice."
"One night I had a dream, and in that dream a big black man appeared to me and told me what to mix up for my hair. I made up my mind I would begin to sell it."
"Perseverance is my motto!"
"I am not satisfied in making money for myself. I endeavor to provide employment for hundreds of the women of my race."
"[Perseverance] gave us the telegraph, telephone and wireless. It gave to the world an Abraham Lincoln, and to a race freedom."
"I am not ashamed of my humble beginning. Don't think because you have to go down in the washtub that you are any less of a lady!"
"There is no royal flower-strewn path to success. And if there is, I have not found it for if I have accomplished anything in life it is because I have been willing to work hard."
"I got my start by giving myself a start."
"I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them."
she invented a line of African-American hair care products in 1905. She promoted her products by traveling about the country giving lecture-demonstrations and eventually established Madame C.J. Walker Laboratories to manufacture cosmetics and train sales beauticians. Her savvy business acumen led her to become the first female self-made millionaire in the United States who donated the largest amount of money by an African-American toward the construction of an Indianapolis YMCA in 1913. She was rivaled only by the countless philanthropic endeavors for which she is also known.
Madam C.J. Walker was born Sarah Breedlove on December 23, 1867, on a cotton plantation near Delta, Louisiana. Her parents, Owen and Minerva, were recently freed slaves, and Sarah, who was their fifth child, was the first in her family to be free-born. Minerva Breedlove died in 1874 and Owen passed away the following year, both due to unknown causes, and Sarah became an orphan at the age of 7. After her parents' passing, Sarah was sent to live with her sister, Louvinia, and her brother-in-law. The three moved to Vicksburg, Mississippi, in 1877, where Sarah picked cotton and was likely employed doing household work, although no documentation exists verifying her employment at the time.
At age 14, to escape both her oppressive working environment and the frequent mistreatment she endured at the hands of her brother-in-law, Sarah married a man named Moses McWilliams. On June 6, 1885, Sarah gave birth to a daughter, A'Leila. When Moses died two years later, Sarah and A'Lelia moved to St. Louis, where Sarah's brothers had established themselves as barbers. There, Sarah found work as a washerwoman, earning $1.50 a day—enough to send her daughter to the city's public schools. She also attended public night school whenever she could. While in St. Louis, Breedlove met her second husband Charles J. Walker, who worked in advertising and would later help promote her hair care business.
During the 1890s, Sarah Breedlove developed a scalp disorder that caused her to lose much of her hair, and she began to experiment with both home remedies and store-bought hair care treatments in an attempt to improve her condition. In 1905, Breedlove was hired as a commission agent by Annie Turnbo Malone—a successful, black, hair care product entrepreneur—and she moved to Denver, Colorado. While there, Breedlove's husband Charles helped her create advertisements for a hair care treatment for African Americans that she was perfecting. Her husband also encouraged her to use the more recognizable name "Madam C.J. Walker," by which she was thereafter known.
In 1907, Walker and her husband traveled around the South and Southeast promoting her products and giving lecture demonstrations of her "Walker Method"—involving her own formula for pomade, brushing and the use of heated combs.
Read On Her Own Ground: The Life and Times of Madam C.J. Walker by her great-great-granddaughter A'Lelia Bundles.
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