William C. Durant Biography

Business Leader (1861–1947)
William C. Durant was an American industrialist who founded General Motors.


William C. Durant established a carriage company in 1886 and joined the new but failing Buick Motor Car Co. in 1903–04, quickly reviving it. In 1908, he brought together several automotive manufacturers to form the General Motors Company. He lost control of the company two years later, but with Louis Chevrolet he founded the Chevrolet Motor Co., which acquired control of General Motors in 1915.

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