John B. Watson
Behavior (1914) he argued for the use of animal John B. Watson was born Jan. 9, 1878, in Travelers Rest, South Carolina. He is remembered for codifying and publicizing behaviorism. In his epoch-making article, “Psychology as a Behaviorist Views It” (1913), he asserted that psychology should restrict itself to the objective, experimental study of the relations between environmental events and human behavior.
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