Jean Baudrillard was born on July 27, 1929, in Reims, France. He was a sociologist and philosopher who developed influential postmodern theories on "hyperreality" and "simulacrum." Hyperreality is the postmodern idea that electronic images become more real than physical reality by way of simulacra (simulations of reality), which displaces actual reality. Baudrillard's theories entered popular culture in 1999 with the release of the film The Matrix. He died in 2007.
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