During the 1930s, partly to avoid the hillbilly image and partly owing to Hollywood's romance with the West, country music headed to the range. Western fringe and cowboy hats turned up on many singers onstage, while Gene Autry and Roy Rogers hit the country charts as "The Singing Cowboy" and the "King of the Cowboys," respectively. Autry made it big in Hollywood and on the radio, singing favorites like "Here Comes Santa Claus" and "Frosty the Snowman." Rogers and his wife, "Queen of the West" Dale Evans, also straddled the worlds of music and movies with their Wild West personas.
The association of country music with the wide open spaces of the western United States made such a deep impact on popular culture during this time that it never quite faded from the public perception of the country genre. To this day, Cowboy Country music serves as a reminder of our continued yearning for a life that's beautiful, pastoral and—ultimately—more simple.