David M. Ogilvy
After an Oxford education, David Ogilvy spent a year in the U.S. learning American advertising techniques. In 1948, with Anderson Hewitt, he formed Hewitt, Ogilvy, Benson & Mather, which became one of the world's largest advertising firms. He is noted for reminding his colleagues that “the consumer is not a moron” and for the creativity of his ads for brands such as Schweppes and Rolls-Royce.
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