If you want to know who the next IT GIRL will be in the fashion world, look no further than Ji Oh.
Elemental but sophisticated. Structured but relaxed. Sober but glamorous. These are some of the terms that would accurately describe the sartorial manifesto of this emerging fashion-forward designer.
Born and raised in the coastal metropolis of Busan, South Korea, Ji spent a year in Seoul before she took off to London to attend fashion school at St. Martins. There, she'd spend her days wandering the hallowed halls of the Tate Modern and V&A museums, as well as the dynamic design-led Dover Street Market for inspiration.
Despite being a global trekker who finished up her schooling at Parsons in New York, Ji ascribes her biggest fashion influences to being her mother and father.
"My parents dress very clean and classic, and my mom used to tell me that clothes shouldn’t out do one’s own beauty... so I learned to appreciate subtlety," she told Bio. "I also used to play in front of the mirror with my dad’s suit jacket a lot when he was getting ready. I was so fascinated by its structure and body. I guess it got me into all the androgynous things I love now. I find my inspirations everywhere."
After graduation, Ji started out as a stylist before becoming the creative director of the fashion label Shadow Connected where she traveled all over Europe, Japan, China, and the Middle East.
But now this fall she's endeavored to release her own namesake collection that consists of “uncontrived proportions, slender with oversized silhouettes in pure shapes of contrasting color and subtle texture with sustainable detail."
Expect a lot of black and white sauntering down Ji's runway. In fact, when we asked her what her own signature look is, she told us you could find her wearing black jeans and a white shirt and blazer on any given day. And her must-have accessory? "Confidence always."
As for the top celebrity whom she believes captures the essence of her aesthetic, Ji points to Rooney Mara, whom she describes as "quietly provocative."