Coco Chanel In Her Own Words

Coco Chanel, who created timeless fashion designs including her iconic suits and “little black dress,” died today in 1971. To remember the fashion legend, here are 10 quotes that convey her approach to enduring style.
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An early undated photo of fashion designer Coco Chanel. 

An early undated photo of fashion designer Coco Chanel. 

Style arbiter Coco Chanel, who passed away today in 1971, made the world more beautiful with her iconic fashion designs. Born Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France, her early life was far from glamorous. Born into poverty, her mother died when she was just a girl and her father sent her to an orphanage to be raised by nuns. A master of self-invention, she would not be limited by her humble beginnings and famously said: “My life didn’t please me, so I created my life.”

The life Coco Chanel created for herself included a brief career as a café singer (where she took the name Coco), followed by her famous entrée into fashion. Her aesthetic ethos that “luxury must be comfortable, otherwise it is not luxury” revolutionized fashion, and her iconic suits, “little black dress,” and signature perfume proved to be timeless.

While her fashions continue to influence, her pithy commentary about life and beauty still inspire. Here are 10 Coco Chanel quotes that help convey her approach to enduring style:

1.  “I've always fled from boredom.” 

2.  “Fashion is like a revolution—it only enters our lives after it has gone down in the streets.”

3.  “I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.”

4.  "Simplicity is the keynote of all true elegance."

5.  "The most courageous act is still to think for yourself. Aloud." 

6.  "A girl should be two things: who and what she wants."

7.  "In order to be irreplaceable one must always be different."

8.  "You can be gorgeous at 30, charming at 40 and irresistible for the rest of your life."

9.  "Fashion changes, but style endures." 

10. "I don’t do fashion, I am fashion."

Coco Chanel in Paris, 1937.

Coco Chanel in Paris, 1937.