- Kate Hudson recently revealed her go-to drugstore mascara.
- The 43-year-old actress shared that she will “forever love” the Maybelline Great Lash Waterproof Mascara, which she says is “such a good staple mascara.”
- The affordable mascara, which has been a best-seller for over 50 years, is available to shop for less than $9 a tube on Amazon.
Kate Hudson always looks great—whether she’s glowing on the red carpet or sharing her favorite workout routine on Instagram. The 43-year-old actress isn’t shy about sharing all her beauty secrets, from the details of her morning skincare routine to the top beauty tips and products she swears by. Most recently, she made sure to share her “staple” drugstore pick: Maybelline’s Great Lash Waterproof Mascara.
Hudson shared the pick in a new recent with mindbodygreen, where she discussed the details of her current beauty routine—and revealed that the Maybelline Great Lash Waterproof Mascara has been a product she’s relied on for years. “I will forever love the pink and green mascara [from] Maybelline,” she said. “It’s super black, the waterproof is really good… It’s just such a good staple mascara.”
You might recognize the classic mascara. “It’s the mascara that you looked at growing up like, ‘Oh, I can’t wait to be able to use that mascara,’” the actress said.
Of course, there’s a reason why this pick has been such a classic since it was first launched in 1971—and why it still remains a best-seller to this day, over 50 years later. The fan-favorite mascara offers a lash-doubling formula that conditions eyelashes as it thickens, complete with a volumizing bristle brush that makes application a breeze. And while Hudson is a fan of the waterproof formula in black, the mascara also comes in plenty of other variations, including a washable formula, a curved brush, and other color options (including clear).
The pick is so popular, in fact, that it boasts over 29,000 five-star ratings on Amazon. Reviewers especially love that the mascara is so reliable and affordable—and many say that they always keep coming back to it after trying out others. “This mascara goes on smoothly, does not clump, lasts all day, and is just as good or better than some name brands at a fraction of the cost,” raves one shopper on Amazon. “I have tried many different brands but still keep coming back to this one.”
Other reviewers also note that they’ve been using it for years. “I think this was the very first mascara I’ve ever used. That would be about 50 years ago. It’s changed since then, for the better,” writes one customer. “I really like it! It goes on wet, so you can get ALL your eyelashes. One coat is fine, but it layers nicely too. It washes off easily and completely. Love that.”
Plus, the mascara is widely available to buy at a super-affordable price, at only $17 for a pack of two—which comes down to less than $9 per tube. At such a steal, we’re definitely making to sure stock up on this drugstore staple—and like Hudson, we think we’re bound to “forever love” it, too.
But of course, the mascara is not the only beauty pick we’re stealing from Hudson’s beauty routine. Make sure to stock up on her other favorite products below.
Hannah Jeon is an Associate Commerce Editor at Prevention, where she covers expert-driven commerce content for all things health, beauty, and wellness. Previously the Editorial Assistant at Good Housekeeping, she earned her bachelor’s degree in creative writing and psychology from Johns Hopkins University. When she’s not on the hunt for all the best products online, you can often find her trying out new food spots in New York City or clicking away behind a camera.