Over the past 40 years, Ron Ronco Popeil has reigned as America's Inventor, making profits of more than $2 billion with inventions like the Veg-O-Matic, Dial-O-Matic, and Pocket Fisherman. He has changed the way people eat, drink, and think about food while continuing to make an impact. Life wasn't always easy for Popeil, shrouded by a childhood he would like to forget. He learned his sales craft on the streets of Chicago and during tours of duty at the Illinois State Fair. Capitalizing on his family's gift for invention, his own buoyant enthusiasm, and the relatively new world of television advertising in the 50s, Ron Popeil made himself and his products household names. Along the way he went from rags to riches to rags and finally back to riches with his irresistible gift for spiel.