Howard Schultz and Starbucks
Go behind the scenes at the world's gourmet coffee empire and get to know the man who built it. With over 13,000 stores in 39 countries, Starbucks is on a mission to improve the way people experience coffee--one double-tall, one-pump, nonfat, lightwhip, peppermint mocha at a time. But Starbucks wasn't always an international juggernaut. It started out as a small coffee bean retailer that didn't even sell brewed beverages. But everything changed in 1983 with the hiring of a new V.P. of sales--Howard Schultz, the man who would transform Starbucks and the coffee-drinking world forever.
- Saturday March 22 at 8:00AM EDT
- Sunday March 23 at 4:00AM EDT