Bob Geldof and Band Aid
Rock musician, songwriter, and political activist, Sir Bob Geldof is the rare combination of musical talent and successful businessman. His infectious messages of social and economic justice have touched tens of millions around the world. As a founding member of the punk band, "Boomtown Rats", he turned out a string of hits. In the mid-80s, a story on Ethiopian famine moved him to co-write "Do They Know It's Christmas?" He convinced the top UK musicians of the day (including Phil Collins, Duran Duran, and Bono) to contribute their talents to record the song as fund-raiser. The resulting 1984 Christmas song and accompanying music video became global best-sellers and the main anti-poverty rock anthem. Geldof again turned to his fellow musicians in 1985, enlisting their help for the inaugural "Live Aid" concert. Playing simultaneously to audiences in London and Philadelphia, the concerts raised over $100 million for famine relief.