Roberto Críspulo Goizueta served as chairman and CEO of the Coca-Cola Company. Over 16-years, he increased Coca-Cola's market value from $4 to $150 billion.
Roberto Críspulo Goizueta lead The Coca-Cola Company from 1980 until his death in 1997. When Goziueta was a boy, his father co-owned sugar mill in Cuba. As Castro rose to power, Goizueta's family defected to to the U.S. and he began working for the Coca-Cola company, quickly rising in the ranks. During his 16-years as CEO, he increased Coca-Cola's market value from $4 billion to $150 billion.
Roberto Críspulo Goizueta. (2013). The Biography Channel website. Retrieved 04:18, Jun 19, 2013, from http://www.biography.com/people/roberto-goizueta-9314298.
Roberto Críspulo Goizueta. [Internet]. 2013. The Biography Channel website. Available from: http://www.biography.com/people/roberto-goizueta-9314298 [Accessed 19 Jun 2013].
"Roberto Críspulo Goizueta." 2013. The Biography Channel website. Jun 19 2013, 04:18 http://www.biography.com/people/roberto-goizueta-9314298.
"Roberto Críspulo Goizueta," The Biography Channel website, 2013, http://www.biography.com/people/roberto-goizueta-9314298 [accessed Jun 19, 2013].
"Roberto Críspulo Goizueta," The Biography Channel website, http://www.biography.com/people/roberto-goizueta-9314298 (accessed Jun 19, 2013).
Roberto Críspulo Goizueta [Internet]. The Biography Channel website; 2013 [cited 2013 Jun 19] Available from: http://www.biography.com/people/roberto-goizueta-9314298.
Roberto Críspulo Goizueta, http://www.biography.com/people/roberto-goizueta-9314298 (last visited Jun 19, 2013).
Roberto Críspulo Goizueta. The Biography Channel website. 2013. Available at: http://www.biography.com/people/roberto-goizueta-9314298. Accessed Jun 19, 2013.