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Roberto Críspulo Goizueta served as chairman and CEO of the Coca-Cola Company. Over 16-years, he increased Coca-Cola's market value from $4 to $150 billion.
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Roberto Críspulo Goizueta lead The Coca-Cola Company from 1980 until his death in 1997. When Goziueta was a boy, his father co-owned sugar mill in Cuba. As Castro rose to power, Goizueta's family defected to to the U.S. and he began working for the Coca-Cola company, quickly rising in the ranks. During his 16-years as CEO, he increased Coca-Cola's market value from $4 billion to $150 billion.
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