Quick Facts
- NAME: René Lacoste
- OCCUPATION: Tennis Player, Business Leader, Fashion Designer
- BIRTH DATE: July 02, 1904
- DEATH DATE: October 12, 1996
- PLACE OF BIRTH: Paris, France
- PLACE OF DEATH: Saint-Jean-de-Luz, France
- Full Name: Jean René Lacoste
- Nickname: The Crocodile
- Nickname: The Alligator
Best Known For
Member of the legendary Four Musketeers of French tennis, Renee Lacoste also invented the metal tennis racket and was founder of the Lacoste line of sportswear.
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Play NowRené Lacoste. (2013). The Biography Channel website. Retrieved 07:32, May 18, 2013, from http://www.biography.com/people/ren%C3%A9-lacoste-40186.
René Lacoste. [Internet]. 2013. The Biography Channel website. Available from: http://www.biography.com/people/ren%C3%A9-lacoste-40186 [Accessed 18 May 2013].
"René Lacoste." 2013. The Biography Channel website. May 18 2013, 07:32 http://www.biography.com/people/ren%C3%A9-lacoste-40186.
"René Lacoste," The Biography Channel website, 2013, http://www.biography.com/people/ren%C3%A9-lacoste-40186 [accessed May 18, 2013].
"René Lacoste," The Biography Channel website, http://www.biography.com/people/ren%C3%A9-lacoste-40186 (accessed May 18, 2013).
René Lacoste [Internet]. The Biography Channel website; 2013 [cited 2013 May 18] Available from: http://www.biography.com/people/ren%C3%A9-lacoste-40186.
René Lacoste, http://www.biography.com/people/ren%C3%A9-lacoste-40186 (last visited May 18, 2013).
René Lacoste. The Biography Channel website. 2013. Available at: http://www.biography.com/people/ren%C3%A9-lacoste-40186. Accessed May 18, 2013.
But it was a clothing line that bore his name that proved to be Lacoste's greatest post-game success. As a player, Lacoste went against traditional on-court fashion, opting to compete in short-sleeved knit shirts rather than dress shirts. Sensing a market for this look, Lacoste formed a small company soon after leaving the game to manufacture the apparel. By 1950, Lacoste's shirts, with its signature crocodile emblem on the left breast,
Contents
entered the U.S. market.
While sales steadily climbed for Lacoste, it wasn't until the 1980s that demand exploded as the Lacoste name and symbol became synonymous with high status. In 1982, sales peaked at $450 million.
Over the last several years of his life, Rene Lacoste battled health issues. He suffered from prostate cancer and in early October 1996, had surgery on a broken leg. He died in his sleep from heart failure just four days after the procedure, on October 14, 1996, in St. Jean-de-Luz, France.
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