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Levi Strauss started an enduring fashion empire, which he launched by making one of the world's most durable and popular clothing items--the blue jeans.
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While he remained active in the company, Strauss began to give more responsibilities to his nephews who worked for him. He continued to be generous to those in need, providing the funds for 28 scholarships at the University of California in 1897.
Strauss died at the age of 73 on September 26, 1902, at his home in San Francisco. After his death, his nephew Jacob Stern took over as company president. The legendary jeans he helped create, known as Levi's or Levis,
continued to grow in popularity and have remained a fashion staple over the decades.
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Each day, we put on clothes that do more than just cover up bodies. We choose clothes that represent our personalities, our moods, the times we live in, our ambitions and our desires. Who are the people behind the designs we wear every day? These fashion designers who have made fashion a huge industry, and whose work is as controversial, and as influential, as traditional art. These are some of the designers who have dressed the world's most famous people—and are hugely famous in their own right.
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