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Best Known For
Business leader and entrepreneur Kevin O'Connor is a co-founder and the CEO of the internet advertising technology company DoubleClick.
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Play NowKevin O'Connor. (2013). The Biography Channel website. Retrieved 09:51, May 19, 2013, from http://www.biography.com/people/kevin-oconnor-9542213.
Kevin O'Connor. [Internet]. 2013. The Biography Channel website. Available from: http://www.biography.com/people/kevin-oconnor-9542213 [Accessed 19 May 2013].
"Kevin O'Connor." 2013. The Biography Channel website. May 19 2013, 09:51 http://www.biography.com/people/kevin-oconnor-9542213.
"Kevin O'Connor," The Biography Channel website, 2013, http://www.biography.com/people/kevin-oconnor-9542213 [accessed May 19, 2013].
"Kevin O'Connor," The Biography Channel website, http://www.biography.com/people/kevin-oconnor-9542213 (accessed May 19, 2013).
Kevin O'Connor [Internet]. The Biography Channel website; 2013 [cited 2013 May 19] Available from: http://www.biography.com/people/kevin-oconnor-9542213.
Kevin O'Connor, http://www.biography.com/people/kevin-oconnor-9542213 (last visited May 19, 2013).
Kevin O'Connor. The Biography Channel website. 2013. Available at: http://www.biography.com/people/kevin-oconnor-9542213. Accessed May 19, 2013.
DoubleClick distributes the ads to the selected sites, and charges the advertiser a fee,which it shares with the sites. In addition, the company tracks where users are logging on from, what other sites they've been to, and what Internet service they're using.
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Business Expansion
Despite the company's success, O'Connor hasn't taken a breather and has continued to expand DoubleClick's services. In 1999, the company refined its tracking abilities by purchasing Abacus Direct, a company with a vast database of consumer-purchasing data. Meanwhile, DoubleClick also bought NetGravity, a company that makes software which allows Web publishers to manage advertising on their sites.
While DoubleClick remains to be the leading advertising network on the Internet, the company has recently expanded to include: DoubleClick Local, the first Internet advertising solution developed for regional and local businesses; DoubleClick International, which allows advertisers to reach a global market in 21 countries; and DoubleClick Boomerang, a one-to-one targeting solution that allows advertisers to re-market to customers.
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