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Business leader and entrepreneur Kevin O'Connor is a co-founder and the CEO of the internet advertising technology company DoubleClick.
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DoubleClick distributes the ads to the selected sites, and charges the advertiser a fee,which it shares with the sites. In addition, the company tracks where users are logging on from, what other sites they've been to, and what Internet service they're using.
Despite the company's success, O'Connor hasn't taken a breather and has continued to expand DoubleClick's services. In 1999, the company refined its tracking abilities by purchasing Abacus Direct, a company with a vast database of consumer-purchasing data. Meanwhile, DoubleClick also bought NetGravity, a company that makes software which allows Web publishers to manage advertising on their sites.
While DoubleClick remains to be the leading advertising network on the Internet, the company has recently expanded to include: DoubleClick Local, the first Internet advertising solution developed for regional and local businesses; DoubleClick International, which allows advertisers to reach a global market in 21 countries; and DoubleClick Boomerang, a one-to-one targeting solution that allows advertisers to re-market to customers.
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