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Frank Perdue transformed Perdue Farms into one of the country’s largest poultry processors and starred in a national advertising campaign.
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Food executive and business figure. Franklin Parsons Perdue was born on May 9, 1920 in Salisbury, Maryland, USA. He left college to join his father's chicken farm in Salisbury in 1939, succeeding him as president (1952), and transforming Perdue Farms into one of the country's largest poultry processors.
In 1971 Frank Perdue revolutionized chicken merchandising by labeling what had previously been an anonymous product and by starring in an extensive national advertising campaign. He retired in 1988 and died on March 31, 2005.
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