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Artist Ed "Big Daddy" Roth became the king of California custom car culture in the 1950s and '60s with his Beatnik Bandit model and characters like Rat Fink.
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After a stint in the Air Force, Ed Roth (born March 4, 1932) began detailing and customizing cars. His earliest works were Little Jewel and Outlaw. He also made money selling t-shirts and other items featuring his offbeat characters like Rat Fink, Drag Nut and Mr. Gasser. One of his most famous cars was the Beatnik Bandit, which was turned into a popular model kit. Roth died in 2001.
Custom car designer and artist Ed "Big Daddy" Roth was born on March 4, 1932, in Beverly Hills, California. An underground icon in California’s “Kar Kulture,” Roth was one of the leading custom car designers of the 1950s and '60s. He also remembered for his over-the-top characters, most especially the bug-eyed Rat Fink, which appeared on T-shirts, stickers and other merchandise. Roth’s love of all things automotive started early on. In high school, he bought a 1933 Ford and began tinkering with it.
In college, Roth studied engineering at East Los Angeles College in the hopes of learning more about car design, according to the Los Angeles Times. In 1951, he joined in the U.S. Air Force and was honorably discharged after four years. Roth, by then a family man, took a job at Sears to support his first wife and their five sons.
After work, Roth began detailing cars. He was one of the first to add pinstripes, or thin lines, to decorate a car. At first, it was a part-time venture, but soon cars took over Roth’s life. His business expanded to include selling equipment for hot rods, and he continued working on his own creations made from junkyard parts and fiberglass, a revolutionary material at the time. Two of his earliest cars were known as Little Jewel, a 1930 Model A, and Outlaw, his first custom car. Taking his vehicles to shows, Roth started attracting attention for his work.
To help fund his projects, Roth opened the Roth Studio in 1959, which made T-shirts and other items featuring his characters and sold them at car shows. While his monsters were very popular, Rat Fink also developed a substantial following. This rodent was created to be the anti-Mickey Mouse, inspired in part by Roth’s hatred for the famed Disney character. With its bulging, blood-shot eyes, jagged teeth, and tattered tail, Rat Fink was the kind of figure that appealed to young people, but not their parents. “Some people thought that Rat Fink was ghastly. . . . Moms used to drag their kids away from my booth,” he told the Los Angeles Times in 1997.
One of his most famous cars was the Beatnik Bandit, which used a shortened chassis from 1955 Oldsmobile as its base. Featuring an exposed engine, unusual curves, and a bubble top, the car was selected by the Revell Company to be the inspiration for a model car kit. Roth signed a deal with the company, making him nationally known. One of the company’s publicists developed Roth’s nickname, “Big Daddy,” because he thought “Ed Roth” was not going to help sell Beatnik Bandit. Rat Fink and some of his other characters, Drag Nut, Mother’s Worry and Mr.
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