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Super model Cindy Crawford rose to fame with her athletic build and all-American looks. She signed multi-million dollar endorsements with Revlon and Pepsi.
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Although there had been star models in previous decades--Twiggy in the 1960s, for example, or Lauren Hutton and Cheryl Tiegs in the 1970s--they did not sustain prolonged mainstream recognition. Cindy Crawford and her contemporaries (Kate Moss and Naomi Campbell among them) no longer merely posed as nameless faces on magazine covers, calendars, and fashion runways but, rather, became celebrities whose fame rivaled that of movie stars and rock musicians. Cindy Crawford stood at the forefront of this insurgence.
The widespread appeal of Cindy Crawford lay in looks that appealed to both men and women. Her superb body, with its classic 34B-24-35 measurements, attracted men, while her all-American looks and trademark facial mole stopped her short of seeming an unattainable ideal of perfect beauty, and thus she was not threatening to women. Furthermore, her athletic physique was in distinct contrast to many of the waif-like models, such as Kate Moss, who were prevalent during the 1990s.
House of Style, a talk show that stressed fashion and allowed her to conduct interviews that connected with a younger market. The Cindy Crawford phenomenon continued with her involvement in fitness videos, TV specials, commercial endorsements, and film ( Fair Game, 1995, was dismissed both by audiences and critics, but did little to diminish her popularity.) Meanwhile, her already high profile increased with her brief 1991 marriage to actor Richard Gere.
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