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A.C. Nielsen was an American market-research engineer and business executive, best known for creating Nielsen ratings, a national rating of television viewing.
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A.C. Nielsen was born on September 5, 1897, in Chicago, Illinois. In 1923, he founded A.C. Nielsen Co., which eventually became the largest market-research concern in the world. A.C. Nielsen Co. entered the radio-program-rating field in 1942, but became best known to the general public for its television rating service, which began gauging the popularity of television shows in 1950.
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