Abercrombie to the Situation: Take Off Our Clothes
The minute Mike "The Situation" Sorrentino and his washboard abs turned up on the MTV reality show Jersey Shore, advertisers seized the opportunity to turn him into a walking billboard. Sorrentino's instant fame earned him a handful of endorsements, including ads for Reebok, Vitamin Water and GNC supplements. He even has his own vodka line, a bobble-head doll, and a complete set of fitness DVDs teaching 'The Situation Workout.'
But there's one advertiser who's not so keen on having the Situation represent their brand: fashion retailer Abercrombie & Fitch is complaining that every time Sorrentino shows off those inhumanly sculpted abs (and he shows them often), he's also revealing the waistband of the company's signature underwear. "This association is contrary to the aspirational nature of our brand," Abercrombie said in a recent statement. They added that Sorrentino "could cause significant damage to [Abercrombie's] image."
The Situation has yet to respond to the offer, but Abercrombie says they're "eagerly awaiting" his response. Frankly, so are we.
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